New Jersey Travel and Tourism

In the aftermath of Superstorm Sandy and its destruction of the Jersey Shore, potential visitors needed to know that NJ would be open for summer. A new promotional campaign was launched using bright colors, upbeat lifestyle photos and a bouncy ukulele soundtrack bringing the message “Get Back to Happy” to life. Segmented emails and banners as well as pre-roll video were served up online, while transit posters and bus wraps caught people's attention on their travels.