New Jersey Travel and Tourism
GET BACK TO HAPPY
In the aftermath of Superstorm Sandy and its destruction of the Jersey Shore, potential visitors needed to know that NJ would be open for summer. A new promotional campaign was launched using bright colors, upbeat lifestyle photos and a bouncy ukulele soundtrack bringing the message “Get Back to Happy” to life. Segmented emails and banners as well as pre-roll video were served up online, while transit posters and bus wraps caught people's attention on their travels.