New Jersey Travel and Tourism

When most people think about visiting New Jersey, they think of the shore. This campaign aims to take people beyond the shore and showcase all that the Garden State offers. "We're for you" encapsulates that notion—there is customized fun for you in every region. Kicking off with the fall, this campaign is mostly a segmented digital push, accented by some print and TV. Custom photography and a video shoot resulting in 4 main video spots supplements this year-round effort.

2015 Silver Adrian Award Winner

View fall video