Hawaii Visitors and Convention Bureau
BECOME A TRUE HAWAIIAN ISLAND EXPERT
The Hawaii Visitors and Convention Bureau (HVCB) needed to re-invent its online specialist program and promote this new program to the travel trade. This campaign expanded upon the their current consumer campaign elements, taking it to the next level. Pieces include high impact print and online ads, as well as a 24-page magazine insert—to drive the target market to the specialist program. A badge was created for graduates of the Hawai‘i Destination Specialist Program to wear with honor and pride. The six colorful sides represent Hawaii’s six vibrant islands.
2015 Gold, Silver + Bronze Adrian Award Winner